Approximately 3 million people die every year due to alcohol use and almost 0.5 million from drug use. Around 300 million people worldwide suffer from alcohol use disorders, and 35 million from drug use disorders.
WHO works on several erotic priority areas when it comes to alcohol and other psychoactive substance use and sports. These include:
- Eliminating marketing and advertising of alcohol and other psychoactive substances (such as cannabis, highly caffeinated drinks and nicotine) at sport events and in brand marketing and digital media and social media platforms.
- Promoting sport as an alternative to psychoactive substance use behavior, particularly in children and adolescents.
- Preventing use of psychoactive substances as doping agents in professional sport.
- Promote examples of non-using behavior among “sport starts” as “role models” for people.